Memories in Pixels

The constant rhythm of the scrolling hypnotizes me; I navigate through my feed, thousands of faces repeating the same gestures, the same phrases, the same synchronized movements. Like an endless echo bouncing between screens.

I don't know why, but I feel like our desires have become a digital carousel that spins endlessly. Every scroll promises us the next big thing, the next destination, the next product that will complete our lives. As a tech lover, I see daily how technology amplifies this cycle. We build tools that promise connection but often distance us from authentic experiences.

The other day, during a product development meeting, a client shared something disturbing : "I can no longer distinguish between real memories and the photos I took."

His words resonated like poorly written code, exposing a bug in our social operating system… it's brutal, isn't it!

Innovation is dead, but not for lack of creativity; we're dying from an overdose of the familiar. Our brains, saturated with digital dopamine, only respond to the comfort of the known. Algorithms serve us more of the same, like a chef who only cooks our favorite dish.

Trapped in this loop. An accidental like triggers an avalanche of cloned content. Social media has become a factory of copies, each one a little more diluted than the last, like a game of telephone where the original message gets distorted until it loses its essence... that's how I see it.

I personally live with this daily contradiction. Every product I develop, every strategic decision I make, could be deepening the digital addiction I criticize. My decisions build the same gilded cages that trap us all. When I analyze engagement metrics or approve features designed to keep users hooked, I feel the weight of this duality. It's like being the bartender at your own sobering party. But perhaps this awareness is the first step toward leading the way toward a more humane technology.

Between metrics and product decisions, I'm starting to see that true innovation lies in breaking these patterns, in daring to be original even if it means fewer likes, fewer shares, less instant validation. Authenticity has become an act of rebellion in the age of digital repetition.

Or perhaps we should design technology that helps us be more present. I believe that sometimes the best pixel is the one that's never captured; it's the one that remains etched in our minds and hearts. And why not develop technology that brings us back to reality, to the tangible? Technology that fosters genuine encounters instead of perfect simulations for social media?

As I close the app, I wonder if we are condemned to this endless cycle or if there is still hope for originality in a world addicted to echoes.